A green heart beats at EMMETEX!
The Italian company endorses the eco-friendly lifestyle operating personally for waste reduction by means of a recycling process. This season EMMETEX attention is directed to the hangtag, which is usually removed from garments and thrown away in the litter. In order to discourage this habit, EMMETEX staff decided to use a special paper for their new hangtags. This paper includes some seeds in its mixture, which can germinate into a small farming of edible sprouts, like mustard, red cabbage, radish. As a matter of fact, it deals with a homemade production to be looked after with care, curiosity and… appetite! It will be interesting to follow the evolution of these new hangtags with a double life. Firstly, they represent nice-looking trimmings with an ecologic distinctive feature which enriches the garment through EMMETEX eco-friendly philosophy.

Secondly, they arouse customer’s curiosity to see sprouts germinate, even in a metropolitan context: buds may end up into their own salad! There’s nothing easier to make little plants grow: just some water, sun and … a bit of time!