IT EN

News

TOILE DE JOUY the EMMETEX concept line


"For this accessory project, the concepts of past and future, tradition and innovation, craftsmanship and technologies come together.

Each piece is the modern reinterpretation of an iconic object of modern clothing culture.

Sculpture, painting, color and prominence are the key themes on which the Toile de Jouy from which the collection was developed, It draws inspiration from the sculptures of Daniel Arsham, the innovative technologies of the sneaker industry and the iconic American denim world".

Andrea Grossi

VIDEO

INFLATED PATCH

HYPNOTIC CIRCLES

STONE HANGTAG

BRIGHT ROUNDNESS

TRANSPARENT

BRIGHT ROUNDNESS - THE PRIMORDIAL SHAPE OF THE CIRCLE ENCLOSES THE DESIGN OF THE TOILE DE JOUY SURMOUNTED BY THE GLOSSY, THICKENED AND TRANSPARENT PRINT OF THE LOGO.

HYPNOTIC CIRCLES - IN THIS CASE THE PROPOSAL IS THAT OF A 3D PATCH THAT RECALLS THE HYPNOTIC WAVES THAT FORM IN A BODY OF WATER.

HIDDEN ARTWORK - A CLASSIC JACRON BACK BELT POCKET LABEL, THROUGH STUDIED RUININGS, REVEALS THE STRENGTH OF THE ORIGINAL AND PRECIOUS DESIGN OF THE TOILE DE JOUY.

STONE HANGTAG - FOR THIS TAG THE TDJ LOGO IS PRINTED ON A MATERIAL REMINISCENT OF A SMOOTH STONE, WHICH HAS SUFFERED SOME NICK OF TIME, BUT IT REMAINS STILL SOLID.

INFLATED PATCH - THE ACRONYM OF THE TDJ LOGO IS HERE PROPOSED FOR THIS ACCESSORY IN A CONTOURED SHAPE, FILLED WITH AIR, REMINISCENT OF THE BOUNCY OF THE CAREFREE SUMMER SEASON, CHEERFUL AND FULL OF JOY.

UNUSUAL TRASPARENCES - THIS SILICONE ACCESSORY REPLACES THE POCKET OF A DENIM TROUSERS GIVING THE GARMENT A PARTICULAR PERSONALITY AS ONLY SEMI-TRANSPARENCY IS ABLE TO DO.