After previous collaborations, Emmetex for Talents now expands with a new story: the collection by designer Julie Ehme, born as a natural continuation of the path started at the 39th Festival International de Mode de Hyères, together with creative partner Arnaud Bénézeth.
This second collaboration with Emmetex aims to strengthen the brand’s visual identity through graphic and tactile elements that go beyond functionality.
Metal buttons developed from plaques, chain keyrings, a logo business card, a label for the prêt-à-porter collection, and a personalized viscose ribbon with embossed screen printing: precious, silky to the touch, restoring viscose to its place as a noble material. The printing process adds depth and a striking aesthetic impact.
The aesthetic of each element was conceived to be unique, evocative, capable of transcending its simple practical function. A project that blossoms, revealing its authentic identity. In perfect harmony with Emmetex’s philosophy and with the theme of metamorphosis, the true guiding thread of Julie Ehme’s creative research.
